Why is my logo blurry

Why Is My Logo Blurry?

Why is my logo blurry

“Why is my logo blurry on the website?” is the question one of our clients asked while trying to build a website for her business. The reason the logo gets blurry is that there are not enough pixels to make it appear sharp. So, what is the resolution you need for the logo to be used on a website?

Logo resolution

You have probably heard that files for online use need to be 72 dpi and files for printing need to be 300 dpi. That is exactly what our client referred to while saving her logo for the website. But the logo was still blurry. The reason for that is the original file was created at a small size (about 2″ wide). What this means is that at 72 dpi the logo becomes only 144px wide. This is too small even for the website usage.

Logo Size Conversion table

File Size / Resolution 72 dpi 150 dpi 300 dpi
2″ wide 144 px 300 px 600 px
4″ wide 288 px 600 px 1200 px
6″ wide 432 px 900 px 1800 px
8″ wide 576 px 1200 px 2400 px
10″ wide 720 px 1500 px 3000 px
Legend Resolution is too low for most applications Resolution is safe for online usage Resolution is high enough for printing

As you can see from the logo size conversion table, the actual file size depends not only on the resolution, but on the art board measurements as well. So, the formula to calculate the true file size in pixels is:

File size in inches  x  Resolution = True File Size

How to find the measurements of the logo?

To find the true size of your logo, locate the logo file on your hard drive. Right click and select “Properties” (or “Get Info” on Mac computers). You will then see the file measurements (762 px x 400 px or something similar)

How to fix low resolution logo?

If you still have the original file that was used to create the logo, you are in luck (more than likely):
1. You can enlarge the art board area (if it was 3″, make it, for example, 10)
2. Export at higher resolution (use the logo size conversion table above to figure out which resolution you need to save the file at)

If you don’t have the original file, things become more complicated. You can’t just make the dpi settings higher. You will end up with the quality like in the image on top of this page where the logo was enlarged from 72 to 300 dpi. Your logo needs to be re-created (re-drawn in vector format so it can be scaled to any size). If you can’t contact the designer and the original files have been lost, contact us. We do offer logo re-creation services.

What is the best logo format for the website?

If the background color on your website is not white, then you will need a transparent .png file with at least 400px wide (regardless of resolution). If the website has a white background, then you can use a .jpg file with at least 400px in width.

When someone creates a logo for you (or if you do it yourself), make sure you get the final logo in the following formats:
– true vector file (.pdf or .eps);
– color (CMYK mode);
– color (RGB mode);
– grayscale;
– black ink only;
– raster files (.jpg, .tiff)  in both color and B&W with resolution of 3000 dpi, 1200 dpi, and 600 dpi;
– transparent (.png) files with the above resolution.

You should have at least a dozen of files with your logo. Having logo in variety of formats will allow you to use it seamlessly throughout different media.

 

If you have a logo that appears blurry on the website, we can convert it for you into all formats and sizes for your future use. We will provide you with a vector version so you can make it as big as you want, even to be printed on a billboard! Prices start at $30.

CONTACT US

Las Vegas Brochure Printing

Las Vegas Brochure Printing – PCS

Las Vegas Brochure Printing - PCS

A new client contacted us for a Las Vegas brochure printing project on July 3.

Request

5000 full color tri-fold brochures for the upcoming trade show that was held at Sands Expo Center (Las Vegas, NV) on July 10th.

Choice of Brochure Stock

We offer 3 types of stocks for brochure printing: 80 lb gloss text, 100 lb gloss text, 100 lb gloss cover. The client wasn't sure which stock to choose and asked for our advice. We advised that 100 lb gloss text would work better than 80 lb as it is heavier. Brochures printed on 100 lb gloss cover are definitely have the best feel (they are as thick as a postcard), but their price doesn't always fit everyone's budget as they are a bit more pricey. Read more about brochure options >

SEE PRICING

Obstacle

We often run into this problem: customers feel that one calendar week is more than enough to start ordering the brochure, flyer, etc. One week is enough when you have all files 100% ready to go and there is no adjustments needed. This was not the case. The files for this brochure printing project were not even in process of being designed at that point. To make matters worse, the designer was located in Europe. July the 4th was on Wednesday, so there were only 2 business days left in a week for production. The brochures had to be delivered on Monday, July 9th.

We stayed in touch with the client on July 4th to process the payment and assist his design team with art guidelines and templates. Although both are available online, we had no time for errors that would cause additional delays. The order was processed and ready to go. All we needed to start the production were the brochure print files.

Art Issue

Once the print files were received on the morning of July 5th, we examined them and found no errors in their setup. The brochure print files were set to:
- CMYK color mode
- 450 dpi
- Bleed included
- Folding lines match the template
- TIFF format.

But we've noticed something that had to be fixed: part of the text in the center of the inside panel of the brochure was hard to read due to the wrong spacing / lead. Plus, the font within the paragraph was too large and aesthetically didn't quite work.  Although the customer was satisfied with the design that was provided by his designer, we suggested that this part of the brochure text must be changed. Unfortunately, at that point the customer couldn't contact the designer due to the time difference.

Since the original file was a flattened TIFF, there was no easy way of changing the text. This means that we had to find a matching font, re-type,  and set up the text with better spacing. Every time there is a change to the brochure file on our side, we must provide a client with an art proof to ensure it gets approved. The clock was ticking and there was less and less time left for printing the brochures. Luckily, the client approved the brochure design in a very timely manner and they were sent to production before the production cut-off of 10:00 am.

Rush Production

This brochure printing project had to be produced with rush turnaround (2 business days). This is not the shortest turnaround we offer, but it worked best to meet the deadline.

Free Delivery

We know that exhibiting at a trade show is a stressful and often quite hectic time. That is why the drop off time and location is discussed with each individual customer in effort to make it as convenient as possible for them. The order was delivered to the Sands Convention center on Monday, July 9th to the drop-off area where we handed it in to the client. 5,000 tri-fold brochures fit into 4 somewhat small (approx. 9"x11.5"x13" tall), but very heavy boxes.

 

Do you have a brochure printing project? Order brochures online or Contact Us for special requests such as custom size, rush orders, or if you have any generic questions about the brochure printing.

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Las Vegas Brochure Printing

Brochure Design - Before

Las Vegas Brochure Printing

Brochure Design - After

Las Vegas Business Card designer

Las Vegas Logo Design and Business Card Design

Las Vegas Logo Design

Last week we have received a request for a logo design and business card design from a local Las Vegas HVAC business. The customer had a couple of logos, the look of which he liked and would like his logo design to move in a similar direction.

Consultation

Every Logo Design process starts with the initial consultation. During the discussion, the customer mentioned that he would like to keep red, blue, and green colors and some kind of logo symbol that would represent hot and cold air along with the green energy (possibly a green leaf). Here are the sample logos that were provided:

Las Vegas Logo Design for HVAC
Las Vegas Logo Design for HVAC
Las Vegas Logo Design for HVAC
Las Vegas Logo Design for HVAC

First Logo Draft

In 2 days, we have created several initial logo design concepts:

 

Las Vegas HVAC custom logo design
Las Vegas HVAC custom logo design
Las Vegas HVAC custom logo design
Las Vegas Custom logo design for a new business

1. In the first logo the symbol represents "E" & "A" combined into a shape of the thermostat dial

2. In this logo hot and cold air are represented by arrows moving in a circular motion around the temperature scale representing green energy

3. The logo represents a thermostat button with hot and cold settings along with the flowing air

4. "E" & "A" are once again combined into one symbol that represents a On & Off button. The choice of logo colors and fonts is more modern in this version.

Logo Mock-ups

Besides the above concepts we provided several mock-ups that show how the logo will look in different applications :

Custom Logo Design (Las Vegas, NV) Custom Logo Design (Las Vegas, NV)
Custom Logo Design (Las Vegas, NV) Custom Logo Design (Las Vegas, NV)

 

Second Logo Draft

Although the customer was satisfied with the above logo design concepts, he asked us to create one more version of the logo that would resemble a water drop and include a leaf. So here is what we came with:

Las Vegas Logo Design

Approval

The customer was very happy with this logo design and approved it without any changes. The next step was to design business cards.

Business Card Design

The next day the customer received the following business card designs:

Business Card Design #1Las Vegas Business Card designer Business Card Design #2Las Vegas Business Card designer
Business Card Design #3 Business Card Design #4Las Vegas Business Card designer
Business Card Design #5Las Vegas Business Card designer Business Card Design - Back SideLas Vegas Business Card designer

During the design process we've noticed that the provided text read "Air Condition & Heating", so when the business card design proposal was sent for a review, we suggested to change the wording to "Air Conditioning" and included the corrected wording on the last concept of the business card design.

Here is the response we received:
"Those all look great. I will need to take some time to pick the one I like (gonna be tough). You are correct it should be Air Conditioning."

The next day the customer approved Version #5 along with the back side without any changes! The cards are now in production and soon they will help this Las Vegas business owner market his new business.

Do you need a business card?

Call us if your business needs a new design or re-design of the logo and/or business card, Pro-File Marketing is here to help! 702-233-6939 or contact us here.

See our design portfolio

 

Las Vegas Logo Design, Las Vegas Business Card Design, Logo Designer in Las Vegas, Business Card Designer in Las Vegas, Vegas Logo Designer

Custom education labels

Custom Education Labels for Schools, Colleges, and Universities

Although the summer has just begun, a new school year will be here before you know it. Now is the perfect time to deploy a branding strategy utilizing custom education labels and decals. Stand out and attract new students, build school spirit, and plan ahead for fundraising events!

Pro-File Marketing offers a vast variety of custom labels for any type of applications and events, this can be even further customized with different options such as barcodes, variable content, and more.

 REQUEST A QUOTE

Types of Labels

• Bumper Stickers
• Window Decals
• Foil & Embossed Labels
• Sticker Sheets
• Water Bottle Labels
• Mailing Labels
• Visitor Passes
• Parking Permits
• Seals for Accreditations
• Participation/Achievement Stickers

 

Custom Labels are Great For

• Fundraising: Window Decals & Bumper Stickers through Activity & Booster Clubs
• School Spirit: Decorate Lockers, Laptops, Cars, Windows, Skateboards, Phones
• Equipment: Tracking, ID, Tech Support Contact Info
• Window Signage: Entrance, Building Notices, Visitor Signage

Available Options

Barcoding & Consecutive Numbering: Parking Permits, Equipment Labels, Library Books
• Variable Content: Personalize Athletic & Club Decals & Bumper Stickers, Multiple Parking, Permit Versions
• Blockout Labels: Cover Up Outdated/Incorrect Information

Fall Stock Clear Decals SALE

Clear Decal SALE: Stock and Custom Shapes

Fall Stock and Custom Clear Decals SALE

Fall Stock Clear Decals SALE
 

FALL SALE: Stock Clear Decals are now on sale!

Variety of adhesives:
- Permanent Adhesive Back
- Permanent Adhesive Inside Window
- Ultra Removable Adhesive Back
- Ultra Removable Adhesive Inside Window
- Static Back or Static Inside Window

 
CALL TODAY: 866-580-1230 or use the form below to send us your request
Business Card Redesign example - Business Card Before and After

Business Card Redesign – Could you use one?

Recently we received a print order for business cards. The customer said that she designed the card herself and the print file was ready to go. Once we received the file,  we knew it was a perfect case for Business Card Redesign.

The design didn’t represent customer in a professional manner. First of all, the card used way too many colors. Second, there were different fonts in different sizes, all of which varied from line to line. It looked like it was designed for a kids party planning business rather than a family and business protection specialist. Since the customer designed the card herself, it meant that she was happy with it.

Business Card Redesign example - Business Card Before and After

Suggesting a business card redesign in this situation is quite tricky: we need to show that there’s room for improvement without hurting cutomer’s feelings. So, we just went ahead and redesigned the existing business card utilizing the same information, but gave it a cleaner look.  Customer loved the newly designed business card and didn’t have one change to it.

As you can see, at Pro-File Marketing we don’t just print business cards. We review every order we receive, talk to our customers about their needs, and then make suggestions based on our knowledge of graphic design and printing principals. Is it time for your business card to be updated or redesigned? Call us today: 866-580-1230.

View our business card design portfolio